DECISION 01
Use the owner's language
- Why it mattered
- Accounting terminology can obscure familiar business activity.
- Design response
- Frame actions around sales, stock, expenses and cash flow.
LVL 06 — SMALL BUSINESS ACCOUNTING
A 0→1 product concept connecting everyday sales and stock actions to a useful view of the business.

01 / CONTEXT
Small shop owners generally think in terms of stock, sales, expenses and cash flow — not accounting terminology.
02 / TENSION
Build a connected system that reflects everyday business language and turns records into understandable actions.
No accounting degree required. Just: ‘How's my shop doing today?’
03 / PROCESS
DESIGN FOCUS — THE WORKFLOW BELOW SHOWS THE INTENDED PATH THROUGH THE PRODUCT.
04 / RATIONALE
DECISION 01
DECISION 02
DECISION 03
05 / EXPERIENCE
KEY CONSIDERATION — VISUALS ARE CONCEPTUAL PLACEHOLDERS, NOT ORIGINAL PROJECT SCREENS.

06 / OUTCOME
OUTCOME DATA WAS NOT PROVIDED FOR THIS PROJECT.
This case study documents the design focus and intended experience without making claims about measured results, stakeholder feedback or usability findings.
07 / REFLECTION
Explore lightweight insights such as low-stock alerts or unusual sales patterns while keeping the product understandable and controllable.